About Nitey Leash

Our Team

John Osher

John is a serial entrepreneur who has developed hundreds of consumer products, including energy saving devices, baby products, toys and candy, and household appliances. He has built and sold several successful businesses to Fortune 500 companies and is most popularly known as the businessman who brought the “five dollar electric toothbrush” to the world. The SpinBrush became the top selling toothbrush in the country in only fifteen months. He started the toothbrush venture in 1999 with $1.5mm and sold the company in 2001 to Procter and Gamble for an industry record multiple.  John continues to be very active in starting new ventures, and speaking to and meeting with current and future entrepreneurs.



Joseph Hassan

Joseph has more than 15 years of experience in both the public and private sectors, most recently in operations and logistics.  He is one of the original inventors of Nitey Leash, which came to be after a friend and her dog were nearly hit by a car while running at nighttime. Working with a former Boeing engineer and enlisting nearly 1,000 dogs from across the country to test several prototypes, the Nitey Leash team has created an illuminated dog leash based on fiber-optic technology. Not only does Nitey Leash make dogs and owners visible to traffic from a quarter mile away in the dark, it features a resilient, patent-pending lighting system that stands up to energetic dogs.



Ed Pein
VP of Sales

Ed began his career at Pepsi Cola, starting as a Sales Rep, Regional Sales Manager, Director of Mass Merchandise Accounts, Director of Grocery, and then the Director of the Pepsi Cola Convenient Store Division.  After a 19 year tenure at Pepsi, Ed franchised his first 7-11 store in southeast Florida.  Today Ed currently owns 3 of them.

About Nitey Leash

Welcome to the home of Nitey Leash, the world's favorite fully illuminated LED dog leash. The satisfaction of our human and pooch customers is front and center. If you have any issues with your Nitey Leash, please contact our team at bark@niteyleash.com

We offer a 30-night no-questions-asked guarantee. If you don't absolutely love your Nitey Leash after you've tried it out at nighttime, we'll refund your full purchase price. We're sure you and your dog will love Nitey Leash, but we want you to purchase with complete confidence. 

The Nitey Leash 'Aha' Moment

Nitey Leash was invented while we were out for an evening run with our cocker-spaniel, Comet. It was pitch black outside and we were almost hit by a car. That was our "aha moment." We worked for years to develop the world's best, brightest and most affordable LED dog leash to help make pooches and people visible to traffic. 

Since setting up shop in Cleveland, Ohio, we hear all the time from customers that cars slow down or pull over when they see them using Nitey Leash. Hearing these stories makes us so happy!

Once you've had a chance to try out your Nitey Leash, we'd love to hear your story, too. So, please, give us a holler at bark@niteyleash.com. And don't forget to follow us on social media -- just click on the icons below!